SEO Information

The overall goal of digital marketing is to be able to generate sales or qualified contacts (leads) from research that buyers do on the internet. 1.Reaching the right buyer audience 2.Engage with buyers 3.Motivate buyers to establish a contact (form, email, phone ...) 4.Optimize the ROI of deploying internet visibility Our perfect knowledge of the latest Internet technologies allows us to support you in an efficient digital strategy adapted to your human and financial resources. There is no global digital strategy to put in place, but there are digital marketing actions tailored to your situation that will participate in the construction of your global digital strategy .

Digital Marketing Digital marketing, or e-marketing, can improve the traffic of your website by targeting Internet users. To achieve this, we use a digital marketing mix consisting of multiple tools: SEO, paid search, Facebook or Google Adwords digital advertising campaign management, social media, blogging, email marketing, digital space purchase management, RTB, etc. This "digital marketing" step combines the implementation of immediate traffic acquisition tools and an online presence on the perennial in the long term. Only a site linked to appropriate e-marketing tools will bring a strong leverage effect to attract and retain new customers. Digital Media Trends   develops your tagging plan , an essential element to better understand the behavior of your users. This tag management will allow you to find answers to your questions such as: what are the main sources of traffic? Which buttons do users click the most on? What are t...

SEO (or Search Engine Optimization) is a (very) broad topic.  Here is an introduction to its technical part. This article mainly concerns Google. What does Google want? Show the most relevant answer possible for a given query, it is a search engine more than a search engine. Some definitions The crawl and indexing are two distinct concepts and yet confused by many developers not familiar with the field of SEO. The crawl The  crawl  is the process by which the robots of the engines roam a site, reading the code of the pages.  Roughly, it's as if you were "viewing the source" of each page of your site, and then you follow each link on the page.  The pages browsed by robots are normally controllable by the robots.txt file at the root of your site. Tough to reproduce by hand, there are many tools to allow you to automate this step: thanks to its availability on Linux, I use  Screaming Frog  , but  BeamUsUp  is also available, a...

Tip # 1:  Create a marketing plan for social media before you start As with any action in the corporate world, it is necessary to make a pre-execution plan. The same goes for social media. Developing a digital marketing plan will put you on the road to success and help you avoid mistakes on social media. Learn how   to create a digital marketing plan   and watch your social media flourish. Tip # 2:  Conduct an audit of your presence on social media Before creating a new social media profile, conduct an audit of your current digital presence. Social media audits are useful for gathering all your social profiles and passwords. Tip # 3:  Your social media strategy needs to incorporate digital engagement Thinking about digital engagement in your social media strategy can be a real threat to your company's digital presence. For successful digital engagement, here are 3 steps: be proactive , always li...